FULL ARRAY LED
Controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. The intelligent processor sees the world as you do, enhancing pictures with real life color and depth.

COGNITIVE PROCESSOR XR
Revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors.

XR CONTRAST BOOSTER
Adjusts brightness for higher peaks in glare and deeper blacks in shadow by precisely balancing light output across the screen, dimming some areas and boosting others, . Scene look more real with extra depth and detail.

XR TRILUMINOS PRO
Full Array LED panel with unique new LED structure and XR Triluminos Pro enables X90K to access over a billion colors and reproduce each one with the subtle differences seen in the real world.

ACOUSTIC MULTI-AUDIO
Our technology includes sound positioning tweeters to ensure high frequency sounds come from the right place in the scene, precisely matching what's on screen. With X-Balanced speakers, you'll hear clear, high-quality sound.

GOOGLE TV
Watch what you love, control it with your voice. See 700,000+ movies and TV episodes, all in one place.
Perfect for PlayStation®5
Pair your BRAVIA XR TV with a PlayStation®5 console to get a Sony-exclusive fantastic gaming experien